The Orchard supports the creative needs of both its distributed clients and marketing-only clients with marketing expertise, editorial relationships and promotional tools.  We create strategic marketing plans that enhance the relationship between the Artist and the Fan for new releases, catalogue releases, and tours.

Case Studies

Build Awareness | Digital Publicity

• Generate online buzz through editorial coverage (news, reviews, interviews and features) 
• Produce additional content through in-studio interviews and performances that coincide with tour routing

Maximize Exposure | Interactive Marketing

• Increase momentum with a social media strategy that includes contests and direct-to- consumer tools such as iPhone and Facebook Apps
• Sustain interest through calculated premieres and the staggered release of audio & video assets

Drive Sales | Digital Retail Marketing

• Create consumer demand through visibility across major and niche Internet and mobile outlets throughout the world
• Participate in retail programs like artist-driven playlists, themed features, direct-to-consumer messaging via text messages, and more